Becoming familiar with the benefits of leasing
can help you close a deal. Below are tips which can greatly help
convert leasing prospects into a closed deal.
Sales Tips
- Always quote the monthly rental payment
early in your sales Presentation. Quoting the monthly rental payment
rather than cost improves your price conditioning advantage.
- Know what the approximate monthly payment
of a piece of equipment is prior to your sales presentation.
- Save the best for last. Quote the highest
rental payment first, keeping the lowest rental payment as a reserve
(i.e. quote 3 year payment, then 4 year and save 5 year for last).
- Advise customer of advantages of leasing:
payment is an expenses on balance sheet rather than a liability;
expenses are Tax Deductible; frees up capital for other uses.
- Use a lease to increase sales amount –
Add accessories by using the “for a few dollars more”
approach.
- Use the lease to help remove objections
– example GST & PST are paid monthly rather than up
front, no large down payment or lump sum are required etc.
- Use the lease to build a marketing relationship.
- For large and complicated orders, have
a Lease Plus representative put together a customized lease to
fit the customer’s needs.
- Avoid discussing the technical aspects
of leasing.
- Use leases to increase sale volume.
Please do not hesitate to contact your lease representative if
you have any questions pertaining to leasing.
|